In the three years that 4LPH4 1337 Adventures produced the Atomic Adventure Race presented by Fuji Bikes, love it or hate it, we pressed the envelope and experimented with the style of adventure racing. And because the race started during a time when the economy began weighing heavily on the racing scene, we reinvested all of the proceeds back into the sport and those companies that support it.
Ours was a mission of reinvention of the style of adventure racing, reconsideration of the norms in race production, and experimentation in techniques and atypical formats--all in the interest of growing the sport. Out of all of these experiences, it became quickly apparent that there is a present interest in high quality events with a fresh image.
We believe that it is critical to the future of the sport that those within the community continue to reconsider ideas that may no longer have a place in modern adventure racing. It is of vast importance to draw on our experiences from the sport and on those others around us, but ultimately to decide for ourselves what the future of adventure racing holds.
4LPH4 1337 Adventures is proud to announce the Atomic Adventure Race presented by Fuji Bikes will return to North Georgia on May 12th, 2012. We are pleased to pass the production of the event over to Pangea Adventure Racing, one of the premier adventure racing companies in the country. As a result, Pangea will be adding this destination event to their already impressive portfolio of 13 events.
We feel this transition is a natural progression--Pangea Adventure Racing is a full-time event production company, and directing the Atomic Adventure Race has become a full-time challenge. We felt it was in the best interest of the race to find a company with the resources to carry on the legacy that is the Atomic, and Pangea is quite clearly the best-equipped suitor for the job. The course design next year will be done by Florida Xtreme, an incredible and well loved adventure racing team from Florida.
Naturally, we are sad to no longer produce it; but on the other hand, really pumped that we'll finally be able to race it! See you there in 2012!