Q100 Bert Show had a call-in on the following:

Guys That Are Too Into Hobbies

Ladies called up to vent about their men, that are too into their hobbies.

My wife called in and plugged not only adventure racing but also the Atomic AR (although I'm not sure if it could be considered a plug given the connotation of the topic).  Bert was asking about the details of Adventure Racing, and of course a bit more awareness of the sport in the Greater Atlanta area ensued.  I would have linked to the audio clip online, but it is a shortened version of the segment and does not include her call.  In any case, pretty cool stuff.