REI jumps on board with the 2011 Atomic Adventure Race.  Recreational Equipment Inc. has joined the esteemed list of Gold Sponsors, providing coupons and gear giveaways for the racers.

REI began as a group of 23 mountain climbing buddies and is now the largest consumer cooperative with more than three million active members.  Their passion for the outdoors is clear, whether you walk into one of their 100-plus stores, phone them, or visit the REI website.

We're extremely happy to have this staple in the outdoor retailing world support the race.